Project Overview
"Bloom & Brew" is a fictional café that blends the art of caffeine with the caliming beauty of botanical aesthetics. This project focused on developing a complete visual identity system, including logo exploration, brand guidelines, and a mobile ordering experience that brings the brand into a functional digital product.
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The aim was to build a cohesive system where individual charm and usability work together, translating the café harmonious fusion of artisanal coffee and botanical inspiration into a consistent visual and digital experience.
Solo Academic Project
My Role: UX Researcher & Interaction Designer
Foundation
Bloom & Brew reimagines a café experience that offers a serene space where handcrafted brews meet blooming greenery, creating an environment that nurtures both conversation and quiet reflection. "Bloom" symbolises growth, nature, and renewal, while "Brew" represents the heart of the café's offerings—artful, aromatic coffee made with care.
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The cup with leaves logo was chosen as the final design as it elegantly captures the essence of Bloom & Brew café—a harmonious blend of nature-inspired freshness and artisanal craftmanship.
